MX Reputation

What is MX reputation?

MX reputation is the overall “health” of mail servers. Your MX reputation is determined by various factors such as Mail configuration and RBL usage. Think of your MX reputation as a “credit score.” A higher score (from good email practices, data, and engagement) means more consistent inbox placement.

If your MX Mail Server has negative impacts (spam complaints, low opens, higher-than-acceptable bounce rates, spam trap hits), then your score goes down. As a result, you’ll run into issues like spam folder placement, increased throttling, or even blocks from the MX provider.

Some MX providers block IP addresses or IP Networks with no evidence that these IP addresses should be blocked. These MX providers won’t be tolerated and their MX servers will find themselves blocked due to their poor practices.