Domain Reputation

What is domain reputation?

Domain reputation is the overall “health” of your branded domain as interpreted by mailbox providers. Your reputation is determined by various factors such as engagement, spam complaint rates, spam traps, and bounce rates.

Think of your domain reputation as a “credit score.” A higher score (from good email practices, data, and engagement) means more consistent inbox placement — and more eyes on your emails. If your domain has a negative history (spam complaints, low opens, higher-than-acceptable bounce rates, spam trap hits), then your score goes down. As a result, you’ll run into issues like spam folder placement, increased throttling, or even blocks from the mailbox provider.

You are responsible for all mail from your domain. If you have a website that uses insecure contact forms, spammers will quickly take advantage of this and it will impact on your domain reputation. When this happens it may take months or years to restore your domain reputation.